

Product Execution Program

A key CCPS differentiator is simplicity. Unlike the plan at right, our strategies, plans, SOPs and product life cycle maps are understandable and tailored to each level of the organization. While all levels receive the full picture, the BOD’s package comprises strategies, risks, goals and enablers. The C level plan includes priorities, timing, investment, dependencies and process definition. Functional levels such as legal, engineering, product management, compliance, contracting, support and
sales receive PaaS tools to execute and report.
Sales Development Program
A primary aspect of the methodology is realigning the sales person’s fundamental approach to their customers:
Traditional sales approach: product and specifications based.
2000’s sales approach: what are the customer’s problems?
Challenger approach: “Taking Control of the Customer Conversation”
The sales development program provides sales person training and marketing department guidance and direction on materials that support sales. Cognitive Carbon translates and applies the methodology of The Challenger Sale to your customers and products. The process focuses on context and ensuring your sales people have the tools necessary to be successful.

Monetization program
